Teufel Hunden [sic]: German Nickname for U.S. Marines,

ca. 1917–18

The production of military recruiting posters escalated after the United States entered the war in April 1917. Falls applied his talents as a book illustrator and typographer to this humorous scene, in which he exploited the recently coined nickname for the U.S. Marines—"Devil Dogs," or "Teufel Hunde," as they were allegedly labeled by German soldiers. The artist used deep shadows and rounded letters to enhance the vigorous forms of the bulldog and dachshund, wearing rounded and spiked helmets that signify their respective nationalities. The bold design allowed space at the bottom to include the street address of one of the numerous recruiting stations that were established (in this instance, in Pittsburgh).