Currently not on view
54th and Berks Street, Philadelphia,
ca. 1920
This photograph exemplifies the manual work behind the retouching and manipulation of images in the early twentieth century. Inscribed with the name of the Philadelphia real estate magnate Albert Greenfield, the image was likely used as an advertisement for the sale or rent of the building shown. In addition to cleaning the sidewalks and streets of the slush visible in the foreground, the retoucher effaced the utility pole at the corner and added figures milling about the property. These interventions concealed signs of the actual inhabitants of the neighborhood to produce an imagined vision of a pristine and bustling commercial space.
Information
ca. 1920
Gelatin silver print
19 x 24.2 cm. (7 1/2 x 9 1/2 in.)
mount: 21.8 x 24.2 cm (8 9/16 x 9 1/2 in.)
Gift of Donald Lokuta
Inscribed in pencil on cardboard attached to the print, recto upper right corner: Albert Greenfield
Inscribed in crayon, verso upper left corner: F-91
Inscribed in ink, verso top center: 54th + Berks St.